Media

Experts advocate qualitative marketing research, segmentation for campaign success
campaign Features Marketing Marketing Research Academy Media MRA

Experts advocate qualitative marketing research, segmentation for campaign success

Stakeholders, at the maiden edition of Marketing Research Academy (MRA) lecture, have insisted that qualitative marketing research and segmentation by advertisers are indispensable in facilitating marketing campaign success. With the theme: “What is new”, the stakeholders further argued that qualitative marketing research, segmentation and other marketing strategies can improve the […]

Interior design firm wins international property award
African Property Awards Features Gemona West Interior Designs Media Office Interior

Interior design firm wins international property award

Gemona West office nterior Designs A Lagos-based Interior Design Company; Gemona West Interior Designs has won the African Property Awards for the Office Interior Category, Africa. The company, which was making its debut at the international award, won the prize through its E Tranzact office project. The 25-year-old award event […]

Building heritage brands for long-term, sustainable businesses
Business Features Media Mitsubishi Motors Nestle Oando Plc

Building heritage brands for long-term, sustainable businesses

Head of Marketing Services, Nestle Nigeria Plc, Nwando Ajene; Head of Business Development (EMEA), Michael Lawal; Pundi X; Brand Manager, Mitsubishi Motors Nigeria, Funmi Abiola; Editor-in-Chief, Aspire Luxury magazine, Bella Ikeme; Unit Head, Strategic Communications, Corporate Communication & Marketing, Union Bank Plc, Omotola Oyebanjo and Head, Corporate Communications & CSR, Oando Plc, Alero Balogun at […]

MoneyGram expands service to five countries across the globe
Australia Austria Belgium Features Media MoneyGram the Netherlands

MoneyGram expands service to five countries across the globe

MoneyGram International payments provider MoneyGram has announced an expansion of its digital platform to five new countries.  The service is now available in Australia, Austria, Belgium, the Netherlands and Portugal. With the expansion, customers in these countries can send money directly to more than two billion bank accounts and mobile […]

At empowerment workshop, El-Rufai urges youths to maximise opportunity 
Features Media Mr. Bala Bantex NBC Nigerian Bottling Company Opportunity youths

At empowerment workshop, El-Rufai urges youths to maximise opportunity 

[File] Kaduna State governor Nasir El-Rufai PHOTO: TWITTER/GOVERNOR KADUNA In furtherance of its commitment to empower over 15,000 youths by 2019, the management of non-alcoholic beverage, Nigerian Bottling Company (NBC) Ltd, has recently concluded a three-day workshop in Kaduna where it engaged no less than 800 youths with the aim […]

Creative advertising receives global nod
9Mobile Advertising Fabian Frese Features Ian Mackenzie Idiare Atimomo Media Nicolas Courant

Creative advertising receives global nod

Ojeaga In the last two years, Nigerian agencies have had a healthy competition in the Loeries, an international company administering awards for the brand communications industry in Africa and the Middle East. Not only have Nigerians agencies competed they have also won awards in different categories. This year was no […]

‘Experiential marketing is biggest tool to engage people for value’
Media Owolabi Mustapha

‘Experiential marketing is biggest tool to engage people for value’

Owolabi Mustapha Mr. Owolabi Mustapha is a seasoned marketing communication professional with over 15 years experience across Africa and Managing Director of Maxx Connection Limited, an Experiential Marketing agency. In this interview with MARGARET MWANTOK, he speaks on the sector’s uniqueness and unquantifiable value What is your assessment of the […]

LSETF, soft drink company sign MoU to empower 1000 women
Akintunde Oyebode LSETF Media

LSETF, soft drink company sign MoU to empower 1000 women

Akintunde Oyebode Lagos State Employment Trust Fund (LSETF), Coca-Cola Nigeria Ltd and its bottling partner, Nigeria Bottling Company recently signed a partnership agreement to empower 1,000 women in the state. Anchored on Coca-Cola’s 5by20 Programme, the selected women will receive training in financial literacy and business skills as well as […]