A Guide to Sports Sponsorship Catergories: Understanding How You May Want Corporate Brands to Partner with Your Event

 


Hello dear, I thought I should post this simple guide to serve as a reference for you. Perhaps, you are considering offering brands opportunity to partner or associate with your sport event and you are not sure how sports sponsorships are categorised. Whether it is kit sponsorship or venue like stadium area.


You got to be sure what you are offering your partners, whether it is main partners such as: Title sponsors, official sponsors or regional, local partnership as the case may be.


Kit Sponsors - Organisers or owners of a club kit branding rights,

Principal Shirt Sponsor – The sponsor receives rights to the front of shirt worn by the rights-holder or in the rights-hotadlder’s property.


Kit Supplier – The sponsor is supplying kit/sports apparel to the rights-holder or property.


Jersey Patch – The sponsor receives rights to the jersey patch area of the rights-holders shirt. This is most common in NBA.


Sleeve Sponsor – The sponsor receives rights to the sleeve area of the rights-holders shirt.


Secondary Shirt Sponsor – The sponsor receives rights to an area of the rights-holders shirt that is not specified already. Example areas may include the collar, neck or side of shirt.


Back of Shirt Sponsor – The sponsor receives rights to the back of the rights-holders shirt.


Shorts Sponsor – The sponsor receives rights to the shorts of the rights-holder.


Major Partner inventory –  Major Partners typically receive rights to the stadium areas, usually for branding, advertising and activation purposes. This typically includes high-status visibility rights across LED perimeter advertising boards and interview backdrops, as well as access to on-site promotional areas. Major partners may also integrate rights-holder digital platforms, use of player imagery and content for corporate campaigns.


Title Sponsor

Stadium Naming Rights – The sponsor receives the rights to name the venue of the rights-holder or property.


Competition Naming Rights – The sponsor receives the rights from the rights-holder to name the competition.


Team Naming Rights – The sponsor receives the rights to name the team of the rights-holder.


Owner Naming Rights – In this deal, the sponsor is often the owner of the rights-holder/property and has therefore, obtained the naming rights.


Presenting Partner – The sponsor has presenting rights to be shown alongside the rights-holder or rights-holder’s property.


Official Sponsor

Official Sponsor – Deals carrying significant sponsorship inventory, often given “official X partner/sponsor” designation by the rights-holder, usually shown prominently on the rights-holder’s website.


Official Supplier – Lower tier deals with little sponsorship inventory, covering supplier and other predominantly VIK deals.


Other Partners

Regional Partner – This signifies that the deal is exclusive to one or more specific location and is set to be activated in that specific location (or locations) only.


Institutional Sponsor – This identifies that the deal is for academic/educational or governmental purposes.


Local Sponsor – This identifies that the deal is for local, community purpose.


Non for Profit/Charity – The deal is for the purpose of a Non For Profit entity or to benefit...




No comments

Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.

We will also try as much as possible to optimize your post for search engines as well.

Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.

2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.

Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.

Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to omodjk(at)gmail(dot)com

Normally, we should respond within 48 hours.