World News And General News On September 27, 2021 at 05:36PM - Viral Trending News Headlines

COVID-19 Pandemic Has Impacted Negatively on Tourism Growth, Job Creation


Sep 27, 20210

Mr Ekow Sampson, Deputy Chief Executive Officer, in-charge of Operations, Ghana Tourism Authority (GTA), has said the COVID-19 pandemic has negatively impacted on tourism growth, job creation, and livelihood of communities that depended on tourism.

He said in 2019, tourism generated 3.3 billion dollars with a total of 1.1 million tourist arrivals but was sharply depressed with the advent of Covid-19 to 355,108 arrivals in 2020 with a receipt of 387, 1 million dollars.

“Tourist arrivals and receipts figures declined by 68.5 percent and 88.3 per cent respectively.”

Mr Ekow revealed this in a speech on behalf of Mr Akwasi Agyeman, GTA CEO during the 2021 UNWTO World Tourism Day celebration in Wli on the theme: “Tourism for inclusive growth.”

“The theme is apt as the tourism industry is gradually recovering from the advent of the Covid-19 pandemic.

“It is time for us all to essentially take stock and highlight a participatory approach to creating and sharing tourism wealth for poverty reduction, decency in living standards, and livelihoods security.”

He said the average tourist expenditure which stood at 2,931 dollars also declined sharply to 1,090 dollars which was 64 percent in 2020.

The Deputy Chief Executive Officer said tourism globally was the most affected economic activity in the world as a result of the Covid-19 pandemic and the ongoing restrictions to mobility.

“According to the World Travel and Tourism Council (WTTC) 2021 report, Travel and Tourism GDP Which accounted for 10.4 per cent in 2019, declined to 5.5 per cent in 2020.

“There were 62 million job losses in 2020 from 334 million jobs in 2019, it declined rapidly to 272 million jobs in 2020.”

He noted that Small Scale and Medium Enterprises (SME’S), which contributed 80 per cent of all global businesses in the tourism sector, were particularly affected.

Mr Ekow noted that as the world as the Travel and Tourism Industry could not return to pre-Covid arrival levels until 2023 as predicted by the UNWTO and WTTC, domestic tourism presented an opportunity for sustaining tourism growth.

“It is said that “charity begins at home” therefore the Ministry of Tourism, Arts and Culture with its implementing Agency, the Ghana Tourism Authority in collaboration with the private sector, Ghana Tourism Federation (GHATOF) as well as all the Trade Associations initiated the Domestic Tourism campaign,

“Experience Ghana, Share Ghana” to whip up interest in domestic tourism to enable Ghanaians to appreciate the tourism, hospitality, arts, and culture potential and engender cross-cultural exchange amongst themselves as a people.”

He said since Dr Mohammed Awal, Sector Minister of Tourism, Arts and Culture, assumed office in spite of the disruptive times of the COVID -19 era, he had been keen on promoting domestic tourism and showcasing the same across 10 Regions he visited so far.

“Due to the pandemic, domestic tourism statistics dropped from about 669,000 visitors in 2019 to about 200,000 in 2020.”

He said the expectations were that, relying on the current domestic tourism campaign and the enthusiasm of Ghanaians to visit most of the country’s tourist sites and attractions, general visitations would increase to reduce the gap created by global travel restrictions.

Togbe Ametornu IV, Divisional Chief of Wli Agorviefe, on behalf of Togbega Lo I, Paramount Chief of Wli Traditional Area, said the Area was grateful to host the 2021 World Tourism Day celebration in Ghana.

No comments

Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
Generally, a sponsored post can be any of the following:
Press release
Video content
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.

We will also try as much as possible to optimize your post for search engines as well.

Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.

2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.

Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.

Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to omodjk(at)gmail(dot)com

Normally, we should respond within 48 hours.